Every co-authored reel on @super.league.kerala, from the World Cup lull through gameweek 1 of Season 3. Who drove the reach, what kind of video worked, and how Scoop and SLK can grow it together.
Half of the top ten were made with creators, and two of those are celebrity cameos filmed by one creator. Tap a card for details.
Reel views across every collab each account appeared on.
Each face is an account: followers across, collab reel views up. Faces above the 1× line reached more people than follow them. Both axes are logarithmic. Hover a face to read it.
Median views per reel: 72.3K with a partner, 42K without one. Collabs are 63% of everything SLK posted in this window.
Reels posted each week, stacked by the lead partner's type. Hover a segment for the numbers.
Verum Varsha's Kannur reel is the biggest collab of the window at 751K, ahead of every club and SLK post. Imthy AD, Wannabe Footballers and Hazii Eats fill three more of the top ten.
Imthy AD's clips of Dabzee and Asif Ali (420K) beat Sid Sriram's own launch reel (147K). Celebrity-at-the-ground reels have a median of 268K.
That is 39% of all collab reel views. Creator-led reels have a median of 93K views, ahead of clubs (61K) and SLK's own Super Ballers page (41K).
Red Mariners (18.8K followers) sit on reels with 1.25M views. With the same support, the other four clubs' groups can do the same.
Ticket reels have a median of 28K. Both do better in a creator's hands: a captain interview filmed by a creator got 55K.
World Cup reactions, the influencer cup, Game Changer trials and Super Ballers produced 67 reels. Super Ballers alone made 24 reels and 2.5M views.
Junais Vlogs posted in pre-season and in gameweek 1. TFNB Habibi and Wannabe Footballers did great work in pre-season, and bringing them back every matchweek gives SLK a steady matchday voice.
Accounts under 10K followers reached a typical 81× their audience, against 24× for 10K to 100K and 0.7× for 100K and above. Big names still add raw reach: the macro group brought 4.3M views.
All 161 collab reels, tagged by what the video shows. Median views per reel. Pick a type to filter the reel list.
Tags come from each reel's caption and collaborators, checked by hand. They describe the main thing the video shows.
Engagement rate (ER) is likes plus comments, divided by views, per reel. Medians, so one viral reel doesn't skew a type. Click a column to sort.
Right means more views per reel, up means a higher share of viewers liked or commented. Bigger dots have more reels.
| Lead partner | Content | Reel | What it shows | Views | Likes | ER | Date |
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Reel views add up every reel an account co-authored, so a reel with two partners counts for both. "Their post" counts collabs where the partner was the main author.
| Activation | Pre / GW1 |
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. Followers pulled on 28 Sep. Imthy AD (@imthy_ad21) is listed as a creator here; Scoop's earlier report tagged it as SLK's own team, which is worth confirming.
Every club has an organised fan group, and their reels are some of the best-performing content in the league. Kannur's Red Mariners and Kochi's Forca Cruz already post regularly with SLK. A simple partnership gives all six the same footing.
Scoop runs SLK's creator programme end to end on its own platform: finding the right creators, agreeing fair terms and tracking what each one returns. SLK gets a creator squad at every match without adding work for its team.
Scoop's discovery finds creators whose followers live in the home district, and filters out fake followers.
Scoop negotiates every fee. Where it fits, creators are paid per 1,000 views, so SLK pays for the reach it actually gets.
A weekly report on views per creator and per rupee, so the next squad is picked on what worked.
In SLK's own data, a typical micro creator's collabs pulled more views than a typical macro creator's, and nano creators reached 81× their follower count. So each squad is mostly nano and micro, with one macro for the big reach moment. For the knockouts, the best performers come back.
Nano creators bring trust and the highest engagement through close-knit communities, micro creators bring strong engagement and niche authority, and macro creators bring broad reach and visibility.
Medians across the creators, celebrities and fan groups that co-posted with SLK, 25 Jun to 28 Sep. Hover a face for the account.
13 creators at every match, mostly home-district nano creators, so the whole district is talking about it the next day.
One face creator per club and a network of Kerala micro creators who post every week until the final.
Put ad money behind the best creator reels as partnership ads, run from the creator's handle. Paid spend only follows proven content.
Official clips to creators within an hour of full time, so reactions go out the same night.
Celebrity cameos filmed by creators, the new penalty shootout, Super Ballers and players as personalities.
A WhatsApp channel and a free fan asset kit, so fans stay close between matches.
Eleven partners joined between 9 and 25 Sep. Tornado by Time House already owns "added time" in every match. Here is where each partner shows up today, and what creators can add.
For context. The league website also lists Sports.com and Nivia, but neither co-posted with SLK in this window.
| Partner | Role | Announced | Activity with SLK on Instagram |
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